March 2025

SmartFloor: Intelligent Floor Price Optimization for Publishers

March 10, 2025

SmartFloor: Intelligent Floor Price Optimization for Publishers

Maximizing Ad Revenue with High Viewability Refresh (HVR)

March 5, 2025

Maximizing Ad Revenue with High Viewability Refresh (HVR)

Why 73% of App Publishers Are Leaving Money on the Table (And How to Fix It)

In-App Advertising: Strategic Approaches for App Publishers

What is CPL (Cost Per Lead)? A Comprehensive Guide for Digital Publishers

Understanding Ad Revenue Streams: Direct vs. Programmatic Advertising