Stay Ahead in Ad Monetization
Read our blogs and discover expert insights and best practices to grow your ad revenue in a changing industry.
Waterfall vs Header Bidding: Which is Better for Your Website in 2025?
Not too long ago, web monetization felt pretty straightforward. You'd plug in a few demand partners through Google Ad Manager, stack them in a waterfall based on historical eCPMs, and watch the revenue roll in. And for a while, it did. Operations were manageable. Publishers had control. Life was good.
Match-3 and Puzzle Games: Understanding Mobile Ad Revenue in High-Retention Titles
While some casual games chase viral growth, match-3 and puzzle games quietly build sustainable businesses through retention and smart app monetization. They don't chase millions of installs in a week. Instead, they cultivate loyal players who stick around for months or years, creating mobile ad revenue opportunities that compound over time.
What Do Advertisers Really Want from Your Ad Inventory?
Your header bidding setup is running smooth, fill rates are above 90%, and eCPMs look healthy. But if you're seeing bid density drop or top-tier DSPs pulling back spend, the problem isn't on your side of the auction—it's how advertisers perceive your inventory.
Balancing Retention and Revenue in a Saturated App Market
As 2025 draws to a close, the mobile app economy has never been bigger or more competitive.
The Future of App Monetization: What 2026 Will Look Like
Because keeping users is harder than finding them. Nearly 70% of new app users stop using an app within three days of installing it.